CORPORATE

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Closing the Gap Between Aboriginal Business Leaders and Corporate Canada

Last week, we hosted the first of two joint Summits in Vancouver between our organizations, The Canadian Council for Aboriginal Business (CCAB) and The Canadian Board Diversity Council (CBDC). Both Summits focus on board governance, kick starting a critical national dialogue about the merits of strengthening these communication lines between Corporate Canada and aboriginal business leaders.
Dreamworks

Are You a Corporate Gladiator?

Corporate gladiators are a unique breed who fight to get the things done that make their organizations move forward faster. Depending on the week, I've come to think of myself as one of these gladiators, and I've observed that we have a way of finding each other and joining our army of supporters together.
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What Content Marketing Can Do for You in 2014

There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
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Modern Ad Dollars go to Digital Pioneers

A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still plan to use online advertising for direct response, more and more are spending money on digital brand advertising to promote their company, product or service.
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How Your Digital Footprint Can Hurt You

I've seen business owners and personal contacts tarnish their reputations with a few words or a few clicks, not fully realizing the power of the digital world we now live in. Every picture you post, every status or page you like, and every update you share is essentially announcing to the world who you are, permanently.