It is becoming increasingly obvious that our connected computers will be more a "part of us" than ever before. Many are quick to dismiss wearable technology such as Google's Project Glass as a parlour trick and some are already calling those who use them "glassholes."

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. As a consumer, I probably hate it more.

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a 30-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. But, here's the thing: what were the best two ads you remember from last year's Super Bowl? Any idea? Did it roll off the tip of your tongue? Are you currently a valuable customer of theirs?

More often than not, the For Dummies guides are the best place to start. When I am asked to speak on a specific topic or give a more formal training session, I always refer to the For Dummies guide's table of contents on the topic to ensure that I have not left out some core components.

Everything is getting connected to the Internet. From your toaster and home thermometer to your fridge and your car. As these appliances do "come online," can you even begin to imagine the media opportunities that arise from such a wealth of human information?