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Customer Loyalty

Can a Loyalty Concierge Help Brands?

Tod Maffin | Posted 12.15.2012 | Canada Business
Read More: Customer Loyalty, Retail News, Loyalty, Retail Sales, Shopping, Marketing, Branding, Retail, Brand Loyalty, Loyalty Concierge, Canada Business News
Tod Maffin

A shopper will saunter over to the kitchen appliances section, whip out their smartphone, scan the UPC symbol on a food processor, and walk out. What just happened? Their phone just looked up that processor and told the shopper where they can get it within a three-minute walk. Welcome to the terrifying new world of retail and declining brand loyalty.

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Don't Blame Groupon

Mitch Joel | Posted 12.03.2011 | Canada
Read More: Customer Loyalty, Walmart, Merchant, Daily Deal, Livingsocial, Newspaper, Harvard University, Retail, Hyperlocal Marketing, Local Marketplace, Database Marketing, Daily Deal Sites, Magazine, Local Retailer, Groupon, Retail Experience, Yelp, Brand Loyalty, Coupon, Canada News
Mitch Joel

I have no desire for another daily deal on a pedicure or hair removal, but I am interested in what new businesses in my area are open. And if the experience is great, I'm happy to be a loyal customer. But ultimately it's up to the merchants to build that relationship.

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