Not only is a boycott of Stolichnaya misplaced, if we're to view this fight for gay rights as a battle, then this is friendly fire! SPI, the producers of Stoli, are actually based in Latvia, and that's where their vodka is actually distilled. Their claim to being "Russian Vodka" until 2007 was largely a marketing decision, and since then they've labeled their product "Premium Vodka" instead of Russian. Latvia is a small country, with a population of just over two million people. TWO million. That's less than the population of B.C. Hell, it's unquestionably millions and millions less than the LGBT population of the United States. When you think of it that way picking on poor Latvia almost seems like bullying - something the Dan Savage who pioneered the great "It gets better" campaign would hardly seem likely to get behind.