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Digital Advertising

Welcome to Digital Narcissism

Mitch Joel | Posted 05.19.2013 | Canada
Read More: Poynter, Mitch Joel, Streaming Video Advertising, Six Pixels of Separation, Media, Facebook, Tablet, Yahoo, Local Advertising, Sponsored Content, Digital Media, Online Publisher, Print Advertising, Linkedin, Twitter, Digital Narcissism, Digital Advertising, Pew Research Center, Text Based Content, Ctrl Alt Delete, Micro 3d Printing, Youtube, Online Video, Display Advertising, Canada News
Mitch Joel

Is it any surprise that flashy headlines and fake celebrity death memes on Twitter get so much attention? In this era of digital narcissism, where our gateway to content is through the lens of the people we like and admire most, traditional and digital publishers must now grasp for attention in an even flashier way.

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The Future of Media Is Beyond The Screen

Mitch Joel | Posted 04.21.2013 | Canada Business
Read More: Airplay, Connected Appliances, Wearable Technology, 3D Printing, Apple TV, Robotics, Digital Media, 3D Printer, Digital Advertising, Screenless Media, Digital Ads, The Future of Media, Canada Business News
Mitch Joel

The next half century could well be about advertising taking on a smaller position in the expanding marketing sphere as brands create loyalty not through impressions but by creating tools, applications, physical devices, true utility, and more robust loyalty extensions that makes them more valuable in a consumer's life. It will be interesting to see which brands embrace media beyond the screen.

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The Future of Advertising: Messages on Your Toaster?

Mitch Joel | Posted 03.10.2013 | Canada Business
Read More: Google, Self Driving Cars, Mitch Joel, Pay Per Click, Out of Home Advertising, Innovation, Media, Facebook, Marketers, Ces, Consumer Loyalty, Edison Research, Data, Marketing, Communications, Mass Media, Consumer Electronics Show, Connected Appliances, Consumer Privacy, Media Company, Contextual Advertising, Context Marketing, Marketing Industry, Digital Advertising, Digital Signage, Brand Narrative, Billborad Advertising, Adwords, Ctrl Alt Delete, Advertising, Cnn, Advertising Revenue, Analytics, New Media, Content Marketing, Real Time Bidding, Canada Gets Digital, Canada Business News
Mitch Joel

Everything is getting connected to the Internet. From your toaster and home thermometer to your fridge and your car. As these appliances do "come online," can you even begin to imagine the media opportunities that arise from such a wealth of human information?

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