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Canadian entrepreneurs should take a multicultural mindset. The Canadian landscape is changing rapidly with an estimated 250,000 newcomers making Canada their permanent home. Paying attention to this increasing segment of customers and consumers is smart business.
I haven't been able to pick up a paper or surf online recently without getting bombarded with news, research or expert opinions featuring Big Data and its value to the future of business. I worry that without engagement and investment, the promise of Big Data initiatives will remain just a promise.