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Digital Experience

Brands Can Do Better Than Super Bowl Ads

Mitch Joel | Posted 04.06.2013 | Canada Business
Read More: Digital Experience, Traditional Advertising, Twist Image, TV Ad, Advertising Agency, Direct Relationship, Super Bowl Ad, Digital Marketing, Twitter, Super Bowl, Brand, Brand Messaging, Web Analytics, Ctrl Alt Delete, Charmin, Advertiser, TV Spot, Advertising, Blog, Amplification, Youtube, Dynamic Media, Canada Business News
Mitch Joel

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a 30-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. But, here's the thing: what were the best two ads you remember from last year's Super Bowl? Any idea? Did it roll off the tip of your tongue? Are you currently a valuable customer of theirs?

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The Evolution of Apps

Mitch Joel | Posted 11.06.2011 | Canada
Read More: Digital Experience, Wired Magazine, Android, html5, App Store, Amazon, Tablet, Ipad, Iphone, Smartphone, App, Itunes, Financial TImes, Apple, Kindle, New Media, Marketing, Kindle Cloud Reader, Canada News
Mitch Joel

Having the power to create an app that a brand or media entity can control, update and change on the fly (that isn't beholden to another media entity) not only makes sense, but points us to a new day and age where brands can develop their own media.

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