There has been a movement away from large production houses to a smaller more niche approach in the world of online video, says Ian Buck. Technolog...

The customer has never been more empowered thanks to the technological changes sweeping the retail experience, says Salesforce's vice-president of mar...

No one likes to get left behind or miss an opportunity, but according to marketing specialist Ron Tite, of the Tite Group, that is exactly what is hap...

Ask Doug Stephens and he is clear, the best innovations come from necessity. “I really believe that adversity is the mother of innovation,” sai...

If Yahoo can acquire sites like Tumblr and Hulu while pushing beyond their history of being a Web portal, spending a billion dollars on a platform like Tumblr and/or Hulu could well be the cheapest way for a company of that size and magnitude to not only save itself, but rebuild its brand reputation as a leader in the digital world.

A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still plan to use online advertising for direct response, more and more are spending money on digital brand advertising to promote their company, product or service.

As Managing Editor of Huffington Post Canada, Kenny Yum plays a leading role in a new era of Canadian media. He's witnessed first-hand the way tech...

When it comes to E-commerce, Kerry Munro says, Canada is a nation of contrasts. One one hand, Canadians are engaged online unlike any other country...

Dan Levy thinks it is good to bring a little skepticism to the table, especially when you are talking about the digital marketplace. The Editor of ...

Drew Green has been on the forefront of Canada's emerging online shopping market, and he understands why Canadian consumers have lagged behind other c...

According to HubSpot CMO Mike Volpe, the world of digital marketing has changed and there is no point trying to take things back to the way they were....

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. As a consumer, I probably hate it more.

Mountain Equipment Co-op CEO David Labistour says the fast pace of technological change across society has also changed the retail sector in profound ...

As President of Environics/Lipkin, Mike Lipkin spends much of his time and energy answering questions about Canada's identity and its place in the wor...

My interest was piqued this week when a couple of colleagues who run sites of their own got a very interesting mass promotional email from Google Analytics last week -- one touting how they could "re-engage your site visitors using Remarketing with Google Analytics."

Benjamin Palmer, chief executive officer of New York City's The Barbarian Group, is a marketing visionary who has developed innovative interactive mar...

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a 30-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. But, here's the thing: what were the best two ads you remember from last year's Super Bowl? Any idea? Did it roll off the tip of your tongue? Are you currently a valuable customer of theirs?

Such dismal click-through rates would seem to indicate that display ads don't work, but, in fact, a display ad can be very effective even when no one clicks on it. Frequently, a consumer will see an online display ad and then visit the advertiser's site hours or days later, often unconscious of having seen the ad.

The speed with which our world now lives could well put an end to the world of iconic brands. Before all of this connectivity, a great brand could stand the test of time. It now seems like insanity. The Beatles were iconic. Do you believe that any of the musicians today that we admire will be able to leave this kind of legacy? What about companies?

It turns out that consumers want one thing: their issues resolved. And, they want it done fast. Faster than fast. The challenge is this: the majority of brands act fast... as fast as they can. Sadly, it's not even close to being fast enough for consumers. Now, brands and consumers are going to have move forward and figure out a way to define what the true speed limits are.

In short, everything that you thought the Internet wasn't about in a world of 140 character tweets, Facebook status updates and YouTube viral video sensations. These deep and rich treasure troves of content are also gaining mainstream attention, and it all seems to be drawing more and more energy towards podcasting: a medium that many have already written off.

Last week, comScore released a white paper titled "The Economics of Online Advertising," that looked at the state of online advertising. You may think that online advertising is the future, and that as media dollars shift to digital (because that's where the eyeballs are) that online will be able to better serve brands in terms of delivering higher relevancy with better metrics. It turns out, that after close to two decades since the first online ad was served, that our industry still has a ways to go.

When the iPad came along, instead of the stylus, the new modality is touch, whether to pinch, scroll or "click." So how should a brand think about this whole "touch" revolution? Touch is a powerful and special thing. There are five easy steps to consider for both tablet and smartphone development.

If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting things, it's more practical to look at the media landscape. Last time I checked, no media company was behind the creation of Twitter, Instagram, Pinterest or any other new media darling du jour. My guess is that they'll be investors as soon as they physically can be.