Digital Marketing

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5 Digital Advertising Predictions For 2016

The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.
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We Are No Longer Marketing To Consumers

Consumers are not static groups. They are not one dimensional. For marketers, they are a dynamic collection of varying behaviours. And the insight we have into those behaviours is immense. Marketing to behaviours means marketing to a series of demands, habits, visits and more.
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Canada's First Digital Election Will Change How Campaigns Court Votes

Has a hashtag ever influenced a vote? Probably not. Did a Twitter meme ever sway a key voting demographic? We will have to ask #bathrobeguy, but I'll wager no. But when we talk about digital, we're talking about strategy far beyond these primitive social tactics. We're talking about a suite of tools that reinforce, strengthen and improve traditional and key campaign functions.
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How to Get Content Marketing Right

To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.
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What Political Campaigns Need to Learn From Digital Marketers

It's well known that people who consume news media are more likely to be civically and politically engaged, but where people get their news has now shifted. With more and more people opting to search for news not only online, but on social media platforms, politicians and their teams are now faced with the challenge (and opportunity) of being in that space and using it appropriately.
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Not All Social Media Campaigns Are Created Equal

With video continuing to dominate on social media as a more relatable, engaging and effective alternative to static forms of content, brands have a lot to win in this sphere, especially those with causes to promote. But not all videos are created equal, and not all campaigns know how give a video the leverage it needs to be seen.

Why You Hate Digital Marketers

The next time you love talking to a digital marketer will probably be the first time you love talking to a digital marketer. They blabber more than Steve Urkel and act less than Mark Hamill after Star Wars. These are the idiotic things digital marketers say that drive the rest of the working world crazy.
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Why CASL Is Not the End for Digital Marketers

Not getting express consent doesn't mean you can't continue to communicate, you just have to be more careful and systematic about it. This is especially true of those recipients who didn't respond to your pre-July 1 campaign, assuming you had one. The game isn't over but we are in overtime, and regulatory compliance shouldn't be the only goal of an organization's CASL implementation plan.