Digital Marketing

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Kendra Nicholson: Fairy Beer Mother

Self proclaimed "fairy beer mother" Kendra is the community manager of one of the fastest growing companies in Toronto -- Steam Whistle. She's responsible for producing the excellent online content that comes out of the brewery and is the voice behind the hugely popular social media accounts. I sat down with her and asked for more details about her dream job.
Glenn Van Der Knijff via Getty Images

Kendra Nicholson: Fairy Beer Mother

Self proclaimed "fairy beer mother" Kendra is the community manager of one of the fastest growing companies in Toronto -- Steam Whistle. She's responsible for producing the excellent online content that comes out of the brewery and is the voice behind the hugely popular social media accounts. I sat down with her and asked for more details about her dream job.
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5 Digital Advertising Predictions For 2016

The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.
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We Are No Longer Marketing To Consumers

Consumers are not static groups. They are not one dimensional. For marketers, they are a dynamic collection of varying behaviours. And the insight we have into those behaviours is immense. Marketing to behaviours means marketing to a series of demands, habits, visits and more.
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Canada's First Digital Election Will Change How Campaigns Court Votes

Has a hashtag ever influenced a vote? Probably not. Did a Twitter meme ever sway a key voting demographic? We will have to ask #bathrobeguy, but I'll wager no. But when we talk about digital, we're talking about strategy far beyond these primitive social tactics. We're talking about a suite of tools that reinforce, strengthen and improve traditional and key campaign functions.
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How to Get Content Marketing Right

To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.