Duncan Fulton helps run one of Canada's largest retail operations as senior vice-president, communications and corporate affairs, for Canadian Tire Corporation CMO, FGL Sports and Mark's. Fulton, spea...
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The next time you love talking to a digital marketer will probably be the first time you love talking to a digital marketer. They blabber more than Steve Urkel and act less than Mark Hamill after Star Wars. These are the idiotic things digital marketers say that drive the rest of the working world crazy.
Not getting express consent doesn't mean you can't continue to communicate, you just have to be more careful and systematic about it. This is especially true of those recipients who didn't respond to your pre-July 1 campaign, assuming you had one. The game isn't over but we are in overtime, and regulatory compliance shouldn't be the only goal of an organization's CASL implementation plan.
When we hold executive meetings here at our offices, the room is split 50/50 between women and men around the table. It's not an image that's often seen in our digital technology field and one that needs to become more norm and less exception.
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Networking events are speed-dating for sales reps. You put on a name tag on, snack hors d'oeuvres and try to grow business. Most people end up with nothing for one important reason...
Support is your organization's front line. Customers call them with problems. If your business is a football team your sales people are your offense. Support people are your defense. Here's a few things a support person wants to tell you, but can't.
Welcome to another edition of the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings!
Canada is a world leader in the social and digital space, says Mosaic's Julie Sheldon. However for Canadian marketing companies won't truly take their rightful place at the top, they have to break fre...
Businesses use marketing automation and CRM software to manage and communicate with their sales contacts. You can build landing pages and broadcast automatic emails/triggers to people based on some ac...
Matt Sweezey, manager of marketing research and education at Salesforce.com says big companies often forget that people are individuals. When crafting a marketing plan to customers, it is important no...
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The tools at the disposal of marketers today allows businesses to deliver an accurate message to consumers at various stages of the customer's shopping experience, says Drew Cashmore, senior director,...
At this point in the mayoral race, none of the candidates are using any digital campaigning techniques that are innovative or novel. Websites and the standard social media avenues are being leveraged, but in today's political environment these are a given. That said, we are still very early in the race.
When Sophie Kelly, CEO of The Barbarian Group, sees people the world over swiping on their phones or devices to get new content, it reinforces in her an important truth for today's businesses. The uni...
Providing the resources and platforms for consumers to create has become an embedded part of how people consume. Organizations, no matter the industry, cannot ignore the importance of collaboration and co-creation. We are no longer the experts who can dictate what people want. We are now the apprentices to a very large population of mentors.