Dan Levy thinks it is good to bring a little skepticism to the table, especially when you are talking about the digital marketplace. The Editor of Sparksheet told the AOL Conversation Studio at Dx3 th...
Drew Green has been on the forefront of Canada's emerging online shopping market, and he understands why Canadian consumers have lagged behind other countries in terms of the amount of money and time...
According to HubSpot CMO Mike Volpe, the world of digital marketing has changed and there is no point trying to take things back to the way they were. Consumers, he says, are blocking out traditional...
As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. As a consumer, I probably hate it more.
Mountain Equipment Co-op CEO David Labistour says the fast pace of technological change across society has also changed the retail sector in profound ways. Speaking at the AOL Conversation Studio at D...
As President of Environics/Lipkin, Mike Lipkin spends much of his time and energy answering questions about Canada's identity and its place in the world. But Lipkin tells the AOL Conversation Studio a...
My interest was piqued this week when a couple of colleagues who run sites of their own got a very interesting mass promotional email from Google Analytics last week -- one touting how they could "re-engage your site visitors using Remarketing with Google Analytics."
Now, more than ever, with record labels substantially cutting A&R budgets, the pressure is on the music artists, both signed and independent, to invest in their own marketing. Luckily, in the digital age, marketing yourself is easier than ever -- if you know how to use the tools properly.
Benjamin Palmer, chief executive officer of New York City's The Barbarian Group, is a marketing visionary who has developed innovative interactive marketing techniques for some of the world's largest...
It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a 30-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. But, here's the thing: what were the best two ads you remember from last year's Super Bowl? Any idea? Did it roll off the tip of your tongue? Are you currently a valuable customer of theirs?
The speed with which our world now lives could well put an end to the world of iconic brands. Before all of this connectivity, a great brand could stand the test of time. It now seems like insanity. The Beatles were iconic. Do you believe that any of the musicians today that we admire will be able to leave this kind of legacy? What about companies?
Such dismal click-through rates would seem to indicate that display ads don't work, but, in fact, a display ad can be very effective even when no one clicks on it. Frequently, a consumer will see an online display ad and then visit the advertiser's site hours or days later, often unconscious of having seen the ad.
It turns out that consumers want one thing: their issues resolved. And, they want it done fast. Faster than fast. The challenge is this: the majority of brands act fast... as fast as they can. Sadly, it's not even close to being fast enough for consumers. Now, brands and consumers are going to have move forward and figure out a way to define what the true speed limits are.
In short, everything that you thought the Internet wasn't about in a world of 140 character tweets, Facebook status updates and YouTube viral video sensations. These deep and rich treasure troves of content are also gaining mainstream attention, and it all seems to be drawing more and more energy towards podcasting: a medium that many have already written off.