DON IMUS

Steve Parsons/PA Archive

The Only Way To Survive Public Opinion Court

The Internet can and will prove you a liar in minutes. Finally we are seeing that powerful men, and for that matter powerful companies, can no longer just say "Oh.. sorry." If people don't believe in and trust your brand, and if they don't understand your moral purpose, you could be left out in the cold in much the same as Donald Sterling or Don Imus were.