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Canada Ecommerce

Social Media for Retailers: Pinterest-ing Retail Revolution

Drew Green | Posted 05.21.2013 | Canada Business
Drew Green

Pinterest may not claim Facebook-levels of users, but a few visionary retailers are using the hot social networking site to connect with their customers in a way that Facebook could only dream of. From Aritzia to eBay, Pinterest is offering the digital equivalent of window shopping for people around the world.

WATCH: Canada's E-commerce Landscape Needs Shifting

Posted 05.14.2013 | Canada Business

When it comes to E-commerce, Kerry Munro says, Canada is a nation of contrasts. One one hand, Canadians are engaged online unlike any other country...

Social Media for Retailers: Thumbs Up for Facebook

Drew Green | Posted 05.05.2013 | Canada Business
Drew Green

Interact, engage, and network. If you can't meet your customers face-to-face, meet them Facebook-to-Facebook. Start conversations, reply to comments, and keep your users engaged with organic content that best represents your brand.

Social Media for Retailers: Tweet to Success

Drew Green | Posted 04.21.2013 | Canada Business
Drew Green

A recent study discovered that Twitter users who see a retailer's tweet are more likely to visit their retail websites and make online purchases. This article made me consider the impact of a tweet on online retailers.

What Are the Benefits of Shopping Offline?

Drew Green | Posted 04.07.2013 | Canada Business
Drew Green

Online shopping and the eCommerce industry has been growing in popularity over the past few years. For those who have converted to online shopping, their number one reason for buying online will be convenience followed by product variety and availability. It makes me wonder; what about the offline shoppers?

2013 Trends in Canadian Shopping Behaviour

Drew Green | Posted 03.25.2013 | Canada Business
Drew Green

In 2013 more consumers than ever before shifted their retail spending online. Not surprisingly, this coincided with a groundswell of interest and innovation occurring for ecommerce transactions in Canada. Canadian retailers are trying to reach out to the online Canadian consumer and get them spending their money in the Canadian economy.

Online Shopping: Answers to Your Top Fears

Drew Green | Posted 04.12.2013 | Canada Business
Drew Green

As the founder and CEO of Canada's largest online shopping website, SHOP.CA, I've seen and heard it all, so let's take a look at the Top four fears and hesitations around online shopping and my advice to help ease some of those anxieties.

The E-commerce Tipping Point

Mitch Joel | Posted 06.03.2012 | Canada Business
Mitch Joel

Recently, a very senior marketing professional who works at one of the world's largest corporations was recounting a story of how they saw a postal truck outside of their corporate head offices in Silicon Valley, and every single parcel that was being offloaded from this truck was from Amazon. He thought to himself: "This is the what retail looks like in 2012."

Canadians Are E-Laggards On Online Shopping

CP | Sunny Freeman, The Canadian Press | Posted 05.18.2012 | Canada Business

TORONTO - Canada's Internet economy is expected to grow by 7.4 per cent a year through 2016, better than the country's overall GDP but still lagging m...

Why Isn't YouTube Canadian?

Michael Geist | Posted 01.02.2012 | Canada Business
Michael Geist

Despite the growth on the consumption side, we punch well below our weight in creating global online companies. The question is why? As a law professor, I see legal and policy failures.