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The "celebrity-sighting" struggle is real.
There's nary a person who can deny the seductive charms of a burger. Once you've found "the one," you'll fiercely defend it as your favourite -- to have someone spew vitriol at it would be akin to fir...
Season after season begins with hope and promise, but ends with disappointment. The hopelessness of being a Leaf fan may continue to affect the franchise's followers, and therefore the bottom line, unless they look at alternative ways to mend that relationship. Building trust through social media is the best way to reach the most powerful fan demographic to date.
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Rob Bridges was among the many visitors to Vancouver this week that reminded me why the Grey Cup matters. A proud Hamiltonian, Bridges travelled more than 4,300 kilometres to cheer on his hometown tea...
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It's hard to find a display of passion and fandom that's more misunderstood (deliberately or unintentionally) than Fan Expo Canada, and that's why I went there on behalf of the Huffington Post Canada. I went ahead and asked some cosplayers about those aspects of their lives myself, amongst other things.
For a crowd with a reputation like the Thunder's, this is unacceptable. The prevailing idea is that with nothing else to do and no other major league sports teams to root for in Oklahoma, Thunder basketball means everything to the locals -- they live and die with every KD jumpshot and Westbrook foray into the lane.
"What's the difference between an audience and a fan base? An audience tunes in when they're told to; a fan base chooses when and what to watch." The concept of fans, most notably "raving fans" has been kicking around the marketing world for a while.
To the untrained eye, social media numbers are important. However, if you delve, you'll notice inconsistencies. For example, a band may have a ton of "followers", but few likes on their photos. Alternately, a band may have lots of Soundcloud plays on a particular song, but few comments. Do not let buying popularity become the new form of radio DJ payola.