FANS

ASSOCIATED PRESS

Social Media Can Help Rebuild the Dwindling #LeafsNation

Season after season begins with hope and promise, but ends with disappointment. The hopelessness of being a Leaf fan may continue to affect the franchise's followers, and therefore the bottom line, unless they look at alternative ways to mend that relationship. Building trust through social media is the best way to reach the most powerful fan demographic to date.
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What Does A Fan Look Like?

It's hard to find a display of passion and fandom that's more misunderstood (deliberately or unintentionally) than Fan Expo Canada, and that's why I went there on behalf of the Huffington Post Canada. I went ahead and asked some cosplayers about those aspects of their lives myself, amongst other things.

When Bands Fake Their Online Popularity

To the untrained eye, social media numbers are important. However, if you delve, you'll notice inconsistencies. For example, a band may have a ton of "followers", but few likes on their photos. Alternately, a band may have lots of Soundcloud plays on a particular song, but few comments. Do not let buying popularity become the new form of radio DJ payola.