I love fashion. But I have a confession: I haven't bought anything new for a very long time. It's not that I don't want to, it's just that I can't find what I want. Well, that's not exactly accurate. I can find plenty of things I like, but almost nothing that I love. Because love for me is about more than how something looks.

I won entrance into the pre-shop for the highly coveted Margiela collection at H&M the night before it opened to the public. We had four in our group, but it was everyone for themselves on the second floor. I did quite well climbing through racks and saying "sorry" compulsively to trick people into thinking I was polite and not a blood-hungry Margiela fiend.

Face it: we as a collective are addicted to discounts. Fashion's Night Out is an attempt by the industry to show another side, the side that has almost been lost and overshadowed by an industry now built on sales. Why is it that we are often more proud of how good we are at deal-hunting than we are about the actual qualities of the clothes we buy? And trust me, someone is paying for that $10 top, even if it isn't you.

This feature was produced by Tara MacInnis, a student in Ryerson University's School of Journalism, in partnership with The Huffington Post Canada. ...

Most people don't care enough about doing good to change their fast fashion habits. Sure, the environment is important. And yes, so is the economy. And yes, so is being ethical. But these things are not enough to persuade people away from our number one obsession: ourselves.