It was while working in brand marketing for packaged goods companies that Sandler, a single mother of four young children, felt there was a lack of the kind of market intelligence she desired, so she opened her own company...

Ava Bise clearly shows it's never too late to get into business for yourself since she launched YouBar in 2006 with her son Anthony when she was in her mid-50s! The company creates the yummiest custom-made protein bars on the planet! What impresses me the most is that Ava redefines what being a female Baby Boomer means -- she's active, fit and she started a business at an age where most think of retirement. She took what others would consider a huge risk, but in true entrepreneurial spirit she fearlessly took a great idea to market!