Why Women Trust Women With Their Money
Deborah Nixon
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Posted 09.18.2012
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Canada Business
Read More:
Women and Money,
Financial Advisor,
Money Problems,
Female Financial Advisor,
Financial Planning,
Female Business,
Female Finances,
Financial Advice,
Canada Business News
A lack of understanding of how women do business is one of the reasons so many women are demanding female financial advisors. The industry, however, is sadly under-served by women. In 2012, less than 25 per cent of advisors are women. As a result, the business is neglecting the needs of women and is thus ignoring hundreds of millions of dollars of potential revenue and profit.