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Over the years I have worked with hundreds of new entrepreneurs. I often compare starting a business to motherhood -- both involve excitement, joy and complete fear and self doubt as to whether you are up for the job -- be it as a business owner or parent. Here are some pointers for new entrepreneurs.
I often find that "newbies" don't spend enough time digging deep to unravel who their ideal customer is. Without doing the necessary due diligence of working out exactly who your target audience is, your business is doomed before it even starts.
So how do you find that first customer? I've often written about finding the perfect customer but at this stage in your business, the cynic in me says any warm body will do as long as they pay their bills. You will quickly learn who you like to work with and later you can afford to be more discerning.
In a recent survey of women entrepreneurs we asked what was their biggest challenge was. Consistently the answer was finding customers. In this tight economy, finding customers is crucial to staying alive, but sometimes it pays to think longer and deeper about who would make the perfect customer.