An Innovative Approach to Healthcare: Reward Healthy Choices
Andreas Souvaliotis
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Posted 11.16.2011
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Canada
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Imagine if, instead of scaring people with the dangers of obesity and cigarettes, we actually rewarded people when they bought healthy groceries, when they exercised or when they called into a smoking cessation hotline? Could this be a big part of the future for Canadian health promotion and care?
