Free Rides For Seniors


Senior Discounts Mean More Than $2 Shampoo

Some banks have decided to eliminate their cost-free seniors' accounts. Of the different marketing messages they could have used, TD went with casting boomer-seniors as a well-off group no longer needing the low-cost services. But that misses the point. People who don't need the low-cost account for themselves still want to make sure that they are available to those who need them.