One Million Moms for Gun Control was created in the wake of the Sandy Hook Elementary School shooting and helping them raise crucial funds is a Vancouver innovation. The word is spreading quickly, and not surprisingly social media playing a key role in raising awareness. Awareness is good, but funding is vital sustenance.
I sat down with Justin Hull, participating Mo Bro and founding member of the MOfficials, to discuss his team's involvement. The group is comprised of linesmen and referees from the Western Hockey League who have joined forces in an effort to raise $47,700. Their goal matches the number of Canadian men who have been diagnosed with prostate cancer in 2011 and 2012.
Back-to-school season often means the return of door-to-door fundraisers hawking boxes of cookies, chocolates and other goods that have fuelled a $1.4-billion cottage industry. But executives behind Better the World, a for-profit social enterprise based in Toronto, hope to flip how Canadians give to charitable causes.
Charities today are actively looking for innovative ways to connect people to their causes. What is interesting is how much innovation is coming from outside the traditional charitable sector. We are learning that if a cause or a project matters to people, they want to be a part of it even if it is not connected to a known charity.
Wednesday, the Huffington Post picked up a blog post by Meghan Telpner, which described her impressions of the PinkNic. I'd like to correct some inaccuracies and share some information about the event and the Canadian Breast Cancer Foundation. The CBCF is the leading community-driven organization in Canada dedicated to creating a future without breast cancer. Since our inception, we have invested some $274 million in our cause. We know much work remains to be done.