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Global Competitiveness

Is Big Data Really Such a Big Deal?

Elaine Mah | Posted 10.27.2012 | Canada Business
Elaine Mah

I haven't been able to pick up a paper or surf online recently without getting bombarded with news, research or expert opinions featuring Big Data and its value to the future of business. I worry that without engagement and investment, the promise of Big Data initiatives will remain just a promise.