Google

The Next Media Gamechanger

The biggest heist in history was when newspapers and magazines allowed Google to "crawl" their content to readers, to pay nothing and to sell ads around their stories. Google became, in other words, the ubiquitous newspaper right under the noses of proprietors who should have charged.

Watching the Watchdog: Will This Man Bring Quality to Online Journalism?

He's young, lean, handsome, well over six feet tall, has dark, curly hair, a smile that makes women go weak at the knees, wants to build a better world and is the son of a famous Liberal Party leader. No, he's not the one you're thinking of. Instead of trying to become the next prime minister of Canada, this one's trying something even tougher.
Alamy

This Email to Google Might Save a Life

I was vacationing in Muskoka, Ontario. As I was relaxing I was startled by a boat rushed back, yelling, "Someone is down out in the water." I pulled out my phone and searched "CPR" on Google. Page after page there was nothing. So I emailed Google about it...

Will Facebook Excel on Google's Turf?

Over the past few years, the tech world came to perceive Facebook and Google as enemies controlling different tech kingdoms: Facebook is supposed to be the king of social, while Google reigns over search and advertising. But all that's changing.
Alamy

What Is the Future of Advertising?

I was fortunate enough to work for Hunter Madsen, the Yahoo! guru who led the team that developed Behavioural Targeting for the company back in early-to-mid 2005. We were in awe as Hunter explained the mechanics of targeting users within the network, based on where they'd been, what content they consumed, what they searched for.

How Target Predicts Your Pregnancy

With complex statistical techniques, and a quickly expanding universe of data drawn from an increasing number of our behaviours online and offline, a multitude of organizations and institutions are using predictive analytics to do that which has always fascinated and eluded the human race -- predict the future.

SavvyMom Roundup: Mom Strike, Inside Google and More

It's been planes, trains, hotels and automobiles for me this week and here's what caught my attention along the way. How many times a day do you Google something? It's such a part of our everyday life that it's as important as oxygen at SavvyMom HQ. But have you ever wondered what the "Google machine" actually looks like?
Alamy

What's Really Killing Print Journalism

Print journalism is changing fundamentally. Three dramatic events last week make the point: On October 18, Newsweek magazine announced it will become a digital only publication in 2013, ending 80 years in print. Newspapers have failed, so far, to acquire the skill sets required for print journalism in the 21st century.
CP

What the Liberal Party Could Learn From Reddit

The Liberals are trying to argue that they are the party which is really consulting people and casting both the Conservatives and the NDP as unreasonable ideologues. If the Liberals want to really distinguish themselves from the other parties one really good way could be by making the party very open. We're talking more than a couple polls by email but a collaborative, ongoing discussion with party supporters. A discussion which explicitly guides party policy in a very detailed way, day to day.
google

Social Media on its Own Won't Make a Difference

Marketers often believe that social outlets themselves create change, however most of us know that is not the case. A Twitter feed of "gobligook" is still just a bunch of "gobligook" that no one wants to read about. Using social media to empower and create voice in the virtual world is only as powerful as the reaction people have or can be inspired to have in physical world.
REUTERS

Don't Call it a Comeback: How Yahoo! Can Retake the Lead

With the hiring of Marissa Mayer, Yahoo Inc. indicated conspicuously, and intentionally, that it was back in the business of meaning business. But don't call it a comeback -- Yahoo's been here for years. If it really wants to tower over the competition once again, it'll have to come up with something unique to set itself apart. And in this day and age, that something is purpose.

Is Podcasting Poised For a Comeback?

In short, everything that you thought the Internet wasn't about in a world of 140 character tweets, Facebook status updates and YouTube viral video sensations. These deep and rich treasure troves of content are also gaining mainstream attention, and it all seems to be drawing more and more energy towards podcasting: a medium that many have already written off.
Flickr: CHRISTOPHER MACSURAK

McDonald's and Weight Watchers? Why Your Brand Should Seek Unlikely Parternships

Are you looking to re-position your brand and products/services to a distinct audience? Brands that are looking to aggressively grow their business don't want to isolate their current customers because that's their "sweet spot," but they want to grow and need to look to new customer segments to make that happen. Here are some great examples of partnerships that I have seen in recent times.
AP

Facebook Is Immune to a Dot.Com Bubble-Like Crash

Yes, Facebook stock is struggling and it may struggle lots more as the shackles are taken off company insiders, which will allow them to sell more into the market in the coming months. But Facebook is real. It is not a vendor of vaporware like so many of those dot.com companies that never earned a penny but burned through cash faster than Mark Zuckerberg could burn through old friends.
Google

Google Heads North

CAMBRIDGE BAY, Nunavut - Stephen Harper's not the only one who wants to put the Arctic on the map.As Harper's northern tour touched down in Nunavut, a team from search engine giant Google was already...
AP

Will Google's "Don't Be Evil" Mantra Save My Life?

I think, like Facebook, Apple has peaked. As I type this on my MacBook Pro -- the "entry-level" model from a few years ago, a computer that is powerful enough to record, edit and multitrack an entire album or batch process hundreds of images at a time -- I wonder why I need such a powerful machine?
PA

Sometimes Slacking Off Can Change the World

The Occupy Movement was wholly underwhelming, and the Kony campaign seemed like a good idea, but an unclear mix of actions didn't lead to much. These sorts of campaigns made me angry, but in Iceland and in the United States, there are examples of how "slacktivism" can actually lead to change
Getty Images

Marissa Mayer Seems Nice, But Yahoo Has No Future

Yahoo is under new management, and according to the business media this week it's up to talented Marissa Mayer to "pull a Steve Jobs" to turn around the company. But today Google still dominates the search engine category, the Huffington Post corners content, and Yahoo dominates, well, nothing. So, sorry, Yahoo. I just don't get why we'd need you any more.
AP

When the Internet is Blocked, So Is Change in Iran

In the highly turbulent world of the Middle East, social media has been playing an extremely significant role in raising awareness and inciting change. But in Iran, the internet is closed-off from the outside world, only giving its citizens government-issued propaganda. People like Saman Arbabi are trying to fight this, and we must help in any way we can.
Getty Images

Watching the Watchdog: Notes From The Future of Journalism

These are my very own, real leaked documents about the fact that traditional, general-interest journalism is the crucial cornerstone of democracy and that social media threatens to destroy that cornerstone. They're written by students studying journalism. If you have any interest in Canadian journalism in our Canadian democracy you should read them.

Why Facebook Never Got Into My Wallet

I bought Google in its early days because I figured out the business model, and that it was simply a ubiquitous newspaper with a gargantuan circulation that would make billions by selling ads around its content. But I didn't buy Facebook because I have never understood it. But here's another angle that bothered me.
Michitaka Hirose

Thought 3-D Was Cool? Welcome to Augmented Reality

No longer will we have to settle for the environment that someone else has chosen for us. Instead, we can simply switch it up with a mere thought or swipe of a virtual keypad and have it become more suited to our tastes. As the technology becomes more prevalent, major questions begin to form for society about the impact this has.

If You're a CEO, Don't be a Hypocrite

Is there a conflict between your organization's policies externally, and the ground rules it enforces internally? In today's world of many-to-many contact and community-building, philosophical alignment is no longer optional. And without alignment, there is hypocrisy.