As the ever mounting case for same sex marriage lost its footing in the US Supreme Court this week, so did the efforts of a generation. The Human Rights Campaign (HRC) spearheaded the effort online asking marriage equality supporters to simply change their social media profile to a pink equal sign over a red background. And it worked, not surprising given the connectivity of social media. Proffering an opportunity to look like the most engaged of activists in less than 10 seconds amongst the most narcissistic bunch is but the largest and most appetizing of carrots to dangle. Who wouldn't take a bite?