India Domestic Violence

Taproot India

Why India's 'Abused Goddess' Ads Have It All Wrong

An ad agency recently created images of three Hindu goddesses apparently to spread the message against domestic violence in India. To me it sounds like it is telling Indian men: You may think you are beating up the trifling women, but watch out! In your blind fury without knowing it you might also end up walloping the sacred ones! That sounds like, there are women that men can beat, and women that men should not beat because they are 'sacred.'