Innovation

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Closing Expectation Gaps In Services

Unlike products, services require a user's participation throughout the journey. From on-boarding to invoicing, direct and consistent contact between the service provider and the service user means that there is enormous opportunity (and risk) to your brand at every touchpoint and even the spaces between them.
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Driving Ridesharing Out Of Quebec

While the city of Toronto passes rules to make it easy for ride-sharing companies to operate legally, the province of Quebec is set to make it so difficult that it chases those companies away. If the government does drive Uber out, it would constitute a significant harm to the thousands of Uber drivers, and hundreds of thousands of Uber riders, in the province.
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Uber Brings Out The Best In My City

Just the other day I climbed into Uber dressed in my military uniform. The driver asks for my advice: he recently became a Canadian citizen and wants to serve in our Canadian Armed Forces. I am hard-pressed to think of a time I felt as proud to be a Canadian.