Integrated Marketing

Marketing Outside the "Dark Ages"

There's no shortage of thoughtful insights about how the Internet has revolutionized business practices across all industries. With those changes also comes a revolution in marketing. For some this i...
Red Bull Stratos

The Perfect Marketing Strategy That Fell Out of the Sky...

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.