Last week saw the gathering of over 300 ad agency folks at the annual B.C. chapter of the American Marketing Association. The topic for debate was all about trends for 2013. It became apparent that there was no one single thing for us as marketers to focus on, but more like a top 100 list. As a scientist, I had the need to simplify, to distil the vast array of new platforms and buzzwords into a crystal of something purer that centrally links such trends. Throughout this process, the one link that kept rearing its head was "relevance."
I recently heard how the new Vine app was taking the Social Media world by storm. It's an iPhone app that allows you to shoot a 6 second looping video and upload it to Twitter, Facebook and the Vine network. At first the idea of making a mini movie didn't sound novel to me, but I still knew that I wanted to check it out!
Last week, the Canadian Film Centre's CFC Media Lab launched a fantastic new program called ideaBOOST, designed to assist artists and companies exploring the frontier in digital entertainment. IdeaBOOST brings industry into the equation, and I think that's what makes it such an impressive concept. Here are several that sounded particularly exciting.
When my friend suggested I get an iPhone, I said that I didn't need one. Now that I've got one (and I love it) I can see he was right about it being a facilitator of convenience and creator of efficiency; boy, is it ever! What I didn't anticipate is that all of those other gadgets in my life would lose their purpose once I got an iPhone.