Image by Janos Radler via Getty Images
The crowd funding fatigue that I saw setting in about a year ago has dissipated and it seems to have entered into the public-norm. It's here, and it's here to stay. And like everything in this world it can't be painted with an over-all brush.
Everyone hates being asked for money, so don't. Crowd funding is not selling a product (your film is, in fact, a product); it's inviting someone to be part of an exclusive experience they can't get any other way. And your perks must reflect that -- make them limited edition items and experiences that disappear once the campaign does.