Rebranding the Next Generation of Royals: Between Institutional Duties and Mega-Celebrity
Andrew Cooper
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Posted 09.10.2011
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Canada
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Afghanistan,
Royal Visit Canada 2011,
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Given the star power William and Kate have demonstrated in North America, the attractions of rebranding themselves in a global manner will loom large. Will tension appear between their traditional state-connected activities and a more diverse humanitarian agenda?
