KEEP IT SIMPLE

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More Life Lessons From My Immigrant Parents

During a brief vacation away with my Greek immigrant parents in sunny Florida, I had the serenity to engage them in several wonderful lengthy chats about their past (always a favourite topic of mine) and to quietly observe them. These are the additional gems that I have gained from my parents' experiences.

The Power of Brand Collaboration

Marketing Rule #1: Make it easy for your customers to engage and transact with you. Trust me when I say that if you follow this rule that you will generate more revenue, profit and repeat transactions for your business.