Stand by Your Brand
Natasha Koifman
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Posted 07.15.2012
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Canada Living
Read More:
Branding,
Lovemarks,
No-Name,
Advertising,
Knock-Offs,
Packaging,
Marketing,
Manufacturer,
Counterfeits,
Brands,
Canada Living News
There's always been a fine line in branding between flattery and imitation. No doubt store brands tread on the right side of the law. But just because they're not doing something illegal does not mean that they're completely transparent. This is the approach I find less clear-cut: when the store brand's packaging looks a little too similar to the product it's "inspired" by.
