Love allows someone to err, say they are sorry over and over, reflexively, ad nauseam. You forgive, forget and repeat the pantomime. If you want playoff hockey, even championship hockey, it's time to breakup this one-sided, abusive relationship. Walk away.
I was thinking of crisis management when I happened upon a letter of apology (if it can be called that) to fans of the Toronto Maple Leafs from Lawrence ("Larry") Tanenbaum, which comes across as being unintentionally funny. Here's a deconstruction of Larry's laughable letter.