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Facebook Should Not Be Treated like Other Media

Mitch Joel | Posted 07.29.2012 | Canada
Read More: Mitch Joel, Canadian Marketing Association, TV Show, Mark Zuckerberg, Twist Image, Marketing Book, Facebook Canada, Six Pixels of Separation, Media, Facebook, Ford, Ipad, The New York Times, Media Channel, Social Media, Facebook IPO, Online Social Network, Marketing, Media Hacker, Media Company, Lululemon, Newspaper, Business Model, Magazine, Social Graph, Business Book, Iphones, Apple, Online Channel, Advertising, Advertising Revenue, Radio Station, Cma, Jordan Banks, Ctrl Alt Del, Canada News
Mitch Joel

What does Facebook sell? You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. If Facebook is a media company, we then have to ask ourselves: What kind of media channel does Facebook provide and how does it compare to those other media channels?

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NYLON Magazine Goes Global: Singapore

Ramp1885.com | Posted 07.08.2012 | Canada Style
Read More: Magazine, Band, Launch, Singapore, Party, Nylon, Nightclub, Editorial, Music, Slideexpand, Canada Style News
Ramp1885.com

The famed Nylon magazine has skyrocketed in popularity since its humble beginnings with the American inaugural issue in April 1999. Now, the magazine has taken the world by storm, spreading its reach from New York, to Mexico and finally, here in the sunny island of Singapore.

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Don't Blame Groupon

Mitch Joel | Posted 12.03.2011 | Canada
Read More: Customer Loyalty, Walmart, Merchant, Daily Deal, Livingsocial, Newspaper, Harvard University, Retail, Hyperlocal Marketing, Local Marketplace, Database Marketing, Daily Deal Sites, Magazine, Local Retailer, Groupon, Retail Experience, Yelp, Brand Loyalty, Coupon, Canada News
Mitch Joel

I have no desire for another daily deal on a pedicure or hair removal, but I am interested in what new businesses in my area are open. And if the experience is great, I'm happy to be a loyal customer. But ultimately it's up to the merchants to build that relationship.

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