Dove's "Real Beauty" campaign drove product sales and created for the brand a dominant positioning within the women's beauty segment. Then Dove decided to extend its brand equity into the men's global market. And the men's campaigns actually erode the power and credibility the "Real Beauty" campaign has built so carefully and successfully around itself over many years.
When there is confusion about something, such as an organization's direction or strategic plan, there are many different interpretations of what it is. When there are many different interpretations, it usually means people aren't aligned with where the company is going and how it needs to get there.
Much has been written about the Yahoo CEO's decision to end telecommuting at the company. What if we are all missing something? Keeping in mind that Mayer is a Stanford educated engineer twice over, employee number 20 at Google, and ran one of their most important divisions, I decided to give the situation more than a passing thought.
The year 2012 saw some scandals in Canada. There was the exposure of the multi-million dollar Ornge Air Ambulance scandal, the Canadian Food Inspection Agency scandal in Alberta, and the Robocall scandal. Did we spend a lot of time, money, and energy investigating and analyzing these scandals? Yes. Is there a sure way to avoid these problems for the next year, 2013?
Mark Carney's right, corporations do have dead money, but they also have dead staff, and this is also what is really killing productivity in North America. I call this Death of a Workforce. Current leadership isn't creating the climate for innovative employees. Although many corporations will claim their workforces are engaged, or that their engagement numbers are off the charts, neither their productivity nor their innovation measurements reflect these high engagement numbers.
My daughter Charlotte's unique way of thinking about life has made me realize that not everyone sees things the way you expect them to, and that has opened me up to a much richer perspective in my management responsibilities. As a local general manager with public relations agency Hill+Knowlton Strategies, I have some employees who, like Charlotte, don't always follow the rules. I love working with these people, but it isn't always intuitive.