Easily-available software, net-based social media tools, guts, and a healthy ignorance of "how it should be" have now made every musician a producer, every producer a label, every craftsman an international marketer...and every current international marketer scared as hell.

Fans of Louis C.K. were revelling after Louis won Emmy awards for best comedy writing for Louie and for his special Louis C.K. Live at the Beacon Theatre. When Louis speaks about the intersection of his creative and commercial success, the industry listens. Here are two recent podcasts that will interest Louis C.K. fans, or anyone with an interest in the business of engaging audiences online or through television.

In short, everything that you thought the Internet wasn't about in a world of 140 character tweets, Facebook status updates and YouTube viral video sensations. These deep and rich treasure troves of content are also gaining mainstream attention, and it all seems to be drawing more and more energy towards podcasting: a medium that many have already written off.