Marketing

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Restaurants Can Create A Hashtag-Worthy Reputation

If there is one thing millennials crave more than anything else, it's a great meal at a hip restaurant. This is one generation that eats out more often than any other. Fifty-three per cent of millennials go out to eat once a week, compared with 43 per cent for the general population. For them it's not about the convenience, but rather the experience. When millennials dine out, they know exactly what they're looking for.
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Telling Your Story Can Change The World

A few years ago I decided to embark on a backpacking trip across Europe for two months. Towards the end of my travels, I found myself at the Sisteen Chapel in Rome, Italy. As I was standing there, enchanted by this insanely crazy masterpiece, I felt a soft whisper perk the tiny hairs on the back of my neck.
ASSOCIATED PRESS

2015's Biggest PR Hits And Misses

Whoever said you that you can't take brand equity to the bank never dealt with a knife to their reputation. Looking back over 2015, some notable stories stood out for being classic PR blunders, but there do exist a few situations that give us hope that doing right by doing good is still possible.