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If there is one thing millennials crave more than anything else, it's a great meal at a hip restaurant. This is one generation that eats out more often than any other. Fifty-three per cent of millennials go out to eat once a week, compared with 43 per cent for the general population. For them it's not about the convenience, but rather the experience. When millennials dine out, they know exactly what they're looking for.
Studies show sloppy/degraded video can be tolerated as long as the sound is solid. The converse isn't true. Have a beautiful image but your sound is distorted, echoes or inconsistent? Nobody will watch. Invest in learning how to capture good sound and acquiring the tools to do so.
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A few years ago I decided to embark on a backpacking trip across Europe for two months. Towards the end of my travels, I found myself at the Sisteen Chapel in Rome, Italy. As I was standing there, enchanted by this insanely crazy masterpiece, I felt a soft whisper perk the tiny hairs on the back of my neck.
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An interesting statistic about sales and videos, 64 per cent of consumers are more likely to buy a product after watching a video about it. Recently, I was fortunate enough to speak with Shawn Collins, Content Creator at Gradus Group and Matthew Hill, Director of Marketing at Gradus Group.
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Marketers love "best practice." It informs the way we design our sites, gives us ideas for optimizations and A/B tests, and justifies our investment in new campaigns and strategies. And it's comfortab...
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A reoccurring concern I get quite often as a growth marketer (or growth hacker, for those in the know), is: "I have customers coming in the door. How do I keep them coming back for more?" Keeping cust...
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Apple launches are the stuff of legends; they cause lineups for days, stores to sell out, and months of back orders for their newest products. You can use the same marketing techniques as Apple to successfully launch your own book as well. There are four techniques you can use that won't break the bank and will help build a cult around your book.
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Imagine using Periscope to help the owner of a trendy restaurant broadcast live from a celebrity-filled TIFF party, enabling followers to join the party and post questions to favourite stars via their smart phones. Now doesn't this sound more exciting than your run-of-the-mill press release, analyst call, executive blog post or on-location Twitter message?
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One of the most challenging things for small business owners to grapple with is how to get publicity for their business. With so much "noise" out there with competitors clamoring for media profile, how does a small business get their voice heard above the din?
We're conditioned to act like we don't need sleep or weekends, only fleeting validation for that campaign that just hit market and a swig from the company whiskey bottle. I had never much subscribed to the notion of Toronto's permeating anxiety, however, until I returned from a much-needed trip over this past holiday break.
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Whoever said you that you can't take brand equity to the bank never dealt with a knife to their reputation. Looking back over 2015, some notable stories stood out for being classic PR blunders, but there do exist a few situations that give us hope that doing right by doing good is still possible.
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In most situations, measuring the return on investment (ROI) is the best way to determine marketing impact. However strictly relying on this metric limits innovation, growth and improvement that a mar...
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As the end of the year comes to a close, industry leaders are already preparing for what's next and refining their 2016 strategies to stay on top of the market. With baby boomers retiring and millennials being the most studied generation to date, market leaders can gain insight from the next generation, Generation Z.
Leading brands know who they are, and more importantly who they ARE NOT. They are conscious of what matches their style and resonates with their audience. They find authenticity in the space that they occupy. Westjet is one of those brands.