Facebook just announced that it now has one billion active users -- an astounding number. But whether your business' number hovers at 100 or a billion, this singular measure of "success" is of little value, and at best misleading. Is a billion users a significant milestone? Absolutely. Does it matter? Not in the least.

Are you looking to re-position your brand and products/services to a distinct audience? Brands that are looking to aggressively grow their business don't want to isolate their current customers because that's their "sweet spot," but they want to grow and need to look to new customer segments to make that happen. Here are some great examples of partnerships that I have seen in recent times.

NEW YORK, N.Y. - Not even McDonald's Corp. has an iron stomach when it comes to the global economic downturn.The world's largest hamburger chain has t...

An Alberta man with a permanent brain injury says a manager kicked him out of a McDonald's restaurant on Monday because he claimed that c...

NEW YORK, N.Y. - Wendy's has dethroned Burger King as the country's second biggest hamburger chain.Wendy's edged out Burger King in U.S. sales volume ...

The lesson, be careful of your perception, be careful of your slogans and make sure that your words and advertising can not be taken the wrong way. Many businesses have learned this the hard way over the years, especially when translating ads into different languages

TORONTO - McDonald's is spending $1 billion to renovate all its Canadian locations in an effort to make its restaurants look cozier, raising the stake...

TORONTO - McDonald's Canada is adding dairy and trimming some of the fat from its Happy Meals as part of a broader health push.

By the beginning of next year, the children's meal boxes will come with a serving of strawberry yogurt and a smaller, 31-gram serving of fries that contains 100 calories.