Michael Cunningham

Martyn Landi/PA Wire

It's Time For Publishing Houses To Change the Game

Publishers should dominate this service business; like Faber, they just need to start. Book production and retailing, whether by companies or individuals, is fully commoditized now also, so the key is to occupy the space held by, say, yoga instructors, dentists, psychotherapists, interior designers -- services for which you are as likely to pay more, to get a better job, than to pay less.