Reports and others are all saying that the public is on high alert. But the right response is not to step back and wait for a more welcoming time to innovate. Instead, business and government need to charge right back at this doubt. By doing so in an authentic, transparent manner, we will drive results and improve trust.
The cynics in the not-for-profit space would argue that profit and "good" cannot possibly be synonymous. But has the obsession with "giving back" made any difference at all? The successful businesses of the future will be the ones that figure out how to maximize profit as they maximize their positive impact on the world.