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It's great to see local business owners leveraging the popularity of Pokemon Go, but bigger players need to look at the bigger picture. Use not just Pokemon Go as a tool, but use the AR technology as a whole.
Don't call "Pokémon GO" a comeback, Pikachu's been here for years. Twenty years, to be exact, an anniversary celebrated this past February. The viral launch of the augmented reality game on smartphones on July 6 has pushed this enduring Japanese pop cultural property into a previously unexplored region: the real world.
Three former game studio executives with 40+ years of experience could easily be basking in the console glory days of the past. Instead of opting for white sandy beaches and umbrella drinks, these former EA (Electronic Arts) colleagues have co-founded a company that adds rewards to mobile games as you play.
Zynga, the world's biggest developer of Facebook games, has purchased Five Mobile Inc., a Canadian mobile apps developer that gives the company a foothold in Toronto'