Mountains

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5 Lessons In Managing Negative Publicity

Somebody at Coors Light had a horrible, no good, very bad day last week. Several people at Rethink, a well respected Vancouver advertising agency responsible for the #BraveTheCold campaign, also likely had a sleepless night trying to put the breaks on creative that was set to launch that week, after negative publicity threatened to take over. And that doesn't even credit the hundreds of thousands spent on scripting, casting, filming and editing in the first place that became unusable. Ouch.
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The True Taste Of Truffles

My search for authentic truffle recipes, not found on the Internet nor in cookbooks, brings me to some inspiring places. Here, in the heartland of truffle culture, in the Central Apennines, I knew I would find something special because this is the only place where truffles can be eaten fresh all year round.
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The Perfect Couple: Wine and Truffles

How many couples are so perfectly matched? Indeed, is a Barolo from Northern Italy really the best partner? Possibly, but which one? There are different "schools" of approach for the Barolo; one is traditionalist, and the other responding to changes in palate is more contemporary, but either way they are expensive and for a novice like myself it seems to present too much margin for error.
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Mountain Research Rises to the Challenge

The Monti Sibillini National Park, collaborating with University of Camerino, is conducting a project experimenting with preserving mountain meadows in five sites. Two of these focus on combatting Brachypodium genuense. Since domestic animals are averse to this grass these sites are initially mown, and local people are given incentives to help maintain sheep and horses in these locations

Travel: Panorama B.C.

Our winter weekend getaway to the new-and-improved Panorama Mountain Resort in southeast B.C. took us to the top of the world--here's our itinerary to help you achieve great heights, too.

Cultivating 'Wild' Food: The Ethics of Truffle Farming

Climate warming means countries that never cultivated truffles now have the appropriate climate conditions. For example, the North American truffle, the Oregon White, which was originally discovered in California in the 1890s, is now being farmed in southern B.C. The new cultivating countries have a new approach to truffle production. This sound good, but is it? And who monitors what you are eating?

What Canada Can Learn From Swedish Dairy Farmers

What could we do in Canada to protect our mountain forests from detrimental land use changes, increase their cultural value and slowly lessen some dependence on agricultural land? Could Scandinavian Mountain Cattle find free-range forest homes in some of Canada's mountains?