MULTIPLATFORM MARKETING

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Why Kids Understand Cross-Marketing Better Than You Do

Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps. Keeping their focus on the fans and delivering different content at the same time on different media platforms, where their fans would be, works very successfully with games, toys and other associated merchandise.