Marketing is a Lot Like Spaghetti
Anne Day
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Posted 05.21.2012
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Canada Business
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"It's like throwing cooked spaghetti at the wall," explains my friend. "It doesn't always stick, but slowly winds its way to the floor." When you first start out in business there is that tendency to throw a lot of money into marketing, with the underlying feeling that at least you are doing something. Trouble is, often it is not money well-spent.
