Chesnot via Getty Images
GABRIEL BOUYS via Getty Images
Nintendo has become a bipolar brand; a pop cultural pendulum swinging between extreme highs and intense lows. Now in the wake of their failed Wii U console, they're launching the innovative console-meets-handheld Nintendo Switch in hopes of a much-needed 1Up.
Gamer. Depending on where you say it, the word can be anything from an honourable title to a cuss word. My grandma spends more time each week playing Words With Friends than I spend using words or having actual friends. Despite that fact, she would never identify herself as a Gamer, and she's far from the only person who feels that way.
NEW YORK, N.Y. - U.S. retail sales of video game hardware, software and accessories dropped 20 per cent in July to $707.7 million, hurt especially by a sharp drop in demand for video game consoles, ac...