Noah Richler Afghanistan

What Army Recruitment Ads tell us About Ourselves

Canadian recruitment ads are markedly different from those of other nations. War does not feature. The ads show Canadian soldiers herding citizens toward a Red Cross truck that could but as easily not be in Afghanistan, rescuing the survivors of a winter plane crash, forest fires and flooding.

The Myth of the Mighty

So here we go again, out of Kandahar and into the Straits of Hormuz, nukes now raising their lethal heads in a way that they have not done since the early 1960s. As the widespread dissemination of nuclear weapons technology is postponed for shorter and shorter increments, we are in desperate need of some other vision than one dependent upon mere technological superiority and the typically bellicose story that goes with it.