Nova Scotia

Getty

10 Ways to Make Marketing Go Viral

This week, Tim Hortons uploaded a series of commercials to YouTube featuring Nova Scotia hometown boys Sidney Crosby and Nate MacKinnon serving up coffee. It elicited numerous tweets, Instagram posts and Facebook statuses at the time, and even garnered TV coverage. This campaign subscribes to many of the 10 top reasons things go viral, methods you too can use to spread your business' message.
Freshco

This Woman Wants to Shake Up the Male-Dominated Trades Industry

At an increasingly vocal time to achieve gender equality in business, Mandy Rennehan is an inspiring leader to follow. Rennehan, 39, is the founder and CEO of Freshco, the first full-service, on-call retail maintenance provider in Canada and the Eastern United States, servicing clients like Apple, Nike and Restoration Hardware. Rennehan recently ranked 25 of 100 Canadian top female entrepreneurs.
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Nova Scotia Should Become the Second Province to Adopt a Carbon Tax

A carbon tax is as a useful fiscal tool that can be tailored to meet both the environmental and economic goals of any given jurisdiction. How great would it be if Nova Scotia were to join hands with British Columbia as the second province to enact a carbon tax, and serve as climate leadership "bookends," inspiring all the others in between to follow suit.
LexnGer/Flickr

Environmental Racism Remains a Reality in Canada

Turning a blind eye to the links between race, socio-economic status, and environmental risks doesn't make the issue any less real. The fact is, environmentally harmful activities take place in some communities more than others. The proposed Act to Address Environmental Racism in Nova Scotia is a powerful step in that direction.
CP

EVEN MORE SNOW AND COLD

The national weather service has issued a special statement ahead of the latest system heading for the Maritimes. According to Environment Canada, there's the potential for significant snowfall Frida...
CBC

CBC's Blind Spot in The Book of Negroes

Adapted for the small screen, The Book of Negroes' Canadian debut occurs one month ahead of the U.S.A. premiere, appositely scheduled for Black History Month. As with any historical film depicting the bowels of inhumanity towards people of colour, it is an uneasy subject matter for the mostly lily-white CBC personalities.

Ron James Takes On Canada And The World

Ron James may not be a towering figure in height but when it comes to comedic talent and astute observations on people and society very few can touch him. His comedy, whether live on stage or on his e...