Joe Raedle via Getty Images
One of the most interesting movements is led by the Executive Assistant to the Deputy Assistant to the President for Public Engagement and Interim Liaison to Muslim American and Arab American communities, Rumana A. Ahmed who has set her sights to ensure that brand awareness of Obamacare is reaching the various Muslim communities at a neighbourhood level, across the United States.
There's vast potential for an additional revenue stream that can more than offset the losses of choosing not to sell cigarettes in their pharmacies. CVS's move is not only socially conscious; it's also a shrewd business move. And smart, educated, and astute consumers don't begrudge a company posting a profit, if their demands have been met and their concerns addressed.