The biggest target of obesity in North America? Soda. Many experts now claim that soda is the new tobacco -- indeed, Google those terms and you get more than 7 million hits. For them, Coke is the new Camel. Let me take a step back and note the basic problem in fighting obesity like we fought tobacco.
Only a few years ago, if you'd attacked a politician for his weight, or complained about where she ate her dinner, it would be seen as poor form. Reporters could write about a politician's views on taxes and trade, but the burgers and buns on his dinner plate were off limits. How times have changed.The fight against obesity has mobilized a growing number of public health zealots, who've taken a punitive, selective and judgmental approach to anti-obesity policy.